Uno Informatica is proud to be honored as a 2021 IBM Beacon Award finalist for Digital Marketing Excellence. Now in their 22nd year, the IBM Beacon Awards celebrate the next generation of innovators, creators and thinkers that use IBM technology, like hybrid cloud and AI, to power innovative solutions for partners and their clients.
Uno Informatica adopted a long-term digital campaign running from August through December of 2020. The campaign was designed and executed using added-value content, customized media tactics and digital media channels, such as email, social media and webinars integrated in a structured thematic storytelling.
The main objective was to strengthen the company’s positioning as a provider of solutions and digital innovation projects and reinforce the company’s visibility on social networks. The campaign’s overall objective was to strengthen the relationship with existing customers and make them advocates of developed use cases, connect them with new prospect companies, and generate new business opportunities.
Uno Informatica was selected as a Beacon Award finalist by a panel of judges including industry specialists, IBM executives and analysts who recognized how digital marketing enables client success with IBM technology.
For more information on the 2021 IBM Beacon Awards, including a detailed list of winners and finalists, please visit here.
To learn more about Uno Informatica, visit our web site!